Offerings

Creative direction for brands ready to become the destination.

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I help founders bring their vision to life through strategy, storytelling, visuals, and experiences. From launching a collection to creating a destination-worthy brand, I connect the ideas, people, and details that make your business unforgettable.
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COLDSNOW

a shirt story

Haute Energy

Flora Vintage

The Four Questions

Every collaboration begins with understanding the bigger picture. Before we create anything, we ask:

The Vision

What does this brand want to become?

The Story

What makes it worth believing in?

The Strategy

Who are you trying to reach, and how do we create real connection? From there, we determine the creative direction needed to bring it all to life.

The Experience

How does someone feel when they discover, visit, purchase, or interact with your brand?

Mayflower Inn & Spa

HTG

Domaine Casa Del Sol

Retreat East Co.

Our Process

Step 01 — Clarity Call

Step 02 — FoundHer Story

Clean up shop
Starting at $600

A creative audit: I won't touch a thing, but I'll tell you exactly what's working, what's missing, and where your biggest opportunities are. Think of it as consulting, not implementation, a clear roadmap and checklist you can act on, whether you work with me next or not.

Inquire —> 

Step 03 — The Strategy Sweep
Step 04 — The Leap

For founders ready to transform their vision into reality.
Starting at $2,400

A custom creative direction partnership for founders ready to go all in. Includes everything uncovered in your Strategy Sweep, brought to life: brand and visual identity overhaul, photoshoots and production, a team hired as needed to uplevel everything into alignment. Additional à la carte add-ons available depending on scope.

I take on two Leap clients per month, so spots are limited.

Tell us about your project —>

The story behind the brand. Starting at $333

A guided, ceremonial experience to reconnect you with your vision and uncover the story your brand is here to tell. This one's for you, not just your business, we go into your past, present, and future, and you'll leave with your definitive story and a personalized mood board, a first glimpse of your creative direction.

FoundHer Story —>

Find the vision.

A complimentary conversation to understand your brand, your goals, and the next chapter you're creating. This isn't a sales call, it's a real conversation about where you are and what you need, so we can both find out if we're the right fit to work together.

Clarity Call —>

Draft Studios

The Huntress

Annie Rose

Golden Bones

What I Create

Every project I take on is part of Locals World, my larger mission to help local, human-made brands become the destination.

[Explore Locals World →]

  • “Valerie has an incredible eye for detail and a unique ability to bring ideas to life. She understands the bigger picture while also managing all the little pieces that make a brand feel cohesive.”

    Mary Coldsnow — Designer for Coldsnow Collection

  • “Valerie took my vision and elevated it beyond what I imagined. She brought together the right people, created a beautiful experience, and made the entire process feel effortless.”

    Katelyn — Annie Rose for Production + Shoots + Campaigns

  • “Valerie brings a rare combination of creativity, strategy, and execution. She doesn't just have ideas—she knows how to turn them into action.”

    Steven Alvarez — Draft Studios

  • What I appreciate most is that she's both incredibly creative and incredibly organized—a combination that's hard to find. She communicates clearly, follows through on every detail, and somehow makes everyone involved feel welcome and valued.

    -Brooke Savona Founder - Flora Vintage

Ready to bring your vision to life?

Whether you're launching something new, evolving your brand, or creating an experience people will remember, it starts with a conversation.

Let's uncover what's possible.

Get Started