Creative Director for Female-Owned Brands

I help founders uncover the story behind their business and bring their vision to life through creative direction, storytelling, and intentional experiences.

BOOK A CLARITY CALL 
For founders, artisans, hospitality creators, and brands built with intention.

Every brand begins with a story.

Before there is a logo, a website, a storefront, or a launch, there is a founder with a vision. A reason why. A story waiting to be discovered. I believe the most memorable brands are built from the inside out. They reflect the person behind them, the intention behind them, and the feeling they create.

I don't just create brands. I help founders discover what their brand is meant to become.

The product already exists.

The business is already open.

The vision is already there.

My role is to step into your world, understand what you are building, and see the bigger picture.

Together, we uncover what makes your brand unique and create the strategy, story, and creative direction needed to bring it forward.

My Process

-

My Process -

The FoundHer Story Journey

Every brand has a story waiting to be uncovered.      My creative process begins by understanding the founder behind the business, then bringing that vision into alignment through strategy, storytelling, and creative direction.
Learn More

WHO I WORK WITH

I work with founders who care deeply about what they create.

THE DESIGNERS

Jewelry designers, makers, and creators who pour their story into what they create. Aubrey Founder and Designer of Golden Bones

Artistsans and Makers

THE FOUNDER

Women building meaningful businesses who are ready for their brand to reflect their vision. Paizley Laura, founder of Peach Honey, for imperfects

CEO, Business Owner
Airbnb, Hotels

THE HOSPITALITY CREATOR

Boutique stays, retreats, and experiences that need their atmosphere and story brought to life.

Facilitators, Healers

THE WELLNESS VISIONARY

Founders creating thoughtful offerings rooted in connection, transformation, and purpose.

WAYS TO WORK TOGETHER

Every founder arrives at a different point in the journey.

Yes, some founders need clarity, some need strategy, and some are ready for a complete creative evolution.

  • A conversation to uncover where you are, where you want to go, and whether we are the right fit to work together.

    Book Your Call

  • A founder experience designed to uncover your story, connect your past, present, and future, and create the foundation for your brand's next chapter.

  • A creative audit designed to identify opportunities, refine your direction, and create a roadmap forward.

    Choose from either a

    Social + Site Sweep
    Store + Studio Sweep (if needed)

  • Full creative direction for founders ready to bring the vision to life.

    Through strategy, storytelling, creative production, partnerships, and experiences.

Learn More

ABOUT VALERIE

I have always been drawn to the people behind things.
From discovering local makers at farmers markets to building my own storytelling platform, my work has always centered around one belief:
The people behind a business are what make it memorable.
READ MY STORY

Stories brought to life.

Every project begins with listening. Understanding the founder. Discovering the vision. Creating the world around it.

Featured projects:
The Well Within
Locals World
Future Founder Stories

  • “Creative, talented, professional, and kind. Valerie brings inspired visions to life through creative direction, styling, storytelling, and production. She expands on her clients’ ideas and transforms them into something tangible, thoughtful, and elevated. Valerie approaches every project with care, making her clients feel heard, supported, and confident throughout the creative process.”

    Katelyn, Annie Rose

  • “Valerie brings an incredibly thoughtful eye to brand storytelling. Her ability to translate a brand’s vision into visual direction, styling, and creative production makes the entire process feel seamless and inspired. Working with her helped bring our ideas to life in a way that felt both elevated and authentic.”

    Laura, UNCLAD

  • “Valerie is an exceptional partner for anyone looking to bring their vision to life and develop a strong, impactful brand. Her intuitive understanding and attention to detail allow every piece of the brand experience to align with the bigger picture. She goes above and beyond to create work that feels thoughtful, intentional, and inspiring.”

    Lianna, Willoughby Well & Retreat East

You've made it this far.

You've already done the hard part.

You had the courage to build something meaningful.

Now let's uncover the story, strategy, and creative direction that will help more people discover it.

Book a complimentary Clarity Call below.

Book a Clarity Call