Social and Site Sweep

Strategy Sweep

Store and Studio Sweep

Strategy Sweep Clean up your shop. Get clear on exactly what's working, what isn't, and what's next.

"Shop" means your whole business — your socials, your site, and (if it applies) your physical space. A strategic consultation and visual audit, delivered as a custom write-up and presentation you'll actually want to look at.

Book Your Sweep — Starting at $600

You know something isn't quite working. Maybe it's your site. Maybe it's your socials. Maybe it's the whole shop — and you can feel the gap between where your brand is and where it could be, but you can't quite name it yourself.

Strategy Sweep is where we name it.

This is a strategic advisory session — not implementation, not a redesign — where I go through your online presence with a trained eye and hand you a clear, honest map of what to fix, what to build, and what to leave alone.

STRATEGY SWEEP

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STRATEGY SWEEP ·


What's included

Social Sweep A full review of your social presence — brand consistency, visual identity, messaging, and what's currently holding your platforms back from reflecting your best work.

Site Sweep A walkthrough of your website's story, structure, and visual identity, with specific recommendations for where it's underselling you.

Store & Studio Sweep(if needed) For product-based or in-person businesses, an additional layer covering your physical storefront or studio presence — how it looks, feels, and functions as part of your brand.

Strategic Write-Up & Visual Presentation Everything above, delivered as a custom presentation, not a generic checklist. This document is designed to be something you keep coming back to, not a one-time PDF you forget about.

This is advisory, not implementation. You'll leave with the roadmap — what you do with it (on your own, with your team, or with me) is up to you.

What you'll walk away with

  1. A clear, honest picture of what's working in your brand right now — and what isn't.

  2. Specific, prioritized recommendations across your social, site, and (if applicable) physical presence.

  3. A visual presentation you can return to as a working reference, not a one-time PDF you forget about.

  4. Clarity on your next right step — whether that's tackling things yourself or going deeper with me.

A portrait of fashion influencer Lizzy Hadfield

You’ll leave with:

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Clarity

    on exactly where your brand is thriving and where it's quietly working against you.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    A prioritized roadmap

    not a laundry list, but a clear sense of what to tackle first, second, and later.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Language and direction

    you can hand to a designer, a VA, or use yourself, without guessing.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Confidence in your next move

    whether that's DIY-ing the fixes or stepping into The Leap with me.

This is for you if…

  • You have a business already up and running, but sense your online presence isn't matching your best work.

  • You want an outside, trained eye on your brand before investing in a bigger overhaul.

  • You'd rather get a clear strategic map first, then decide how to execute — instead of guessing.

  • You've done FoundHer Story (or have strong clarity on your story already) and are ready to look at how it's actually showing up.

The details

  • Format: Virtual consultation + written/visual deliverable

  • What's included: Advice and strategic recommendations — not implementation

  • Turnaround: A few days after our session, you'll receive your full write-up and presentation

  • Investment: Currently $600, limited spots at this rate (see note below)

A note on pricing: I'm currently welcoming my first three clients into Strategy Sweep at founding rates as I build out this offering. In exchange, I ask for a testimonial, review, or referral if the experience feels worth sharing.

FAQs

Is this the same as a full brand overhaul?

1

No — Strategy Sweep is diagnostic. You'll get a clear, prioritized roadmap, but implementation isn't included. Many clients use this as the step before The Strategy Leap, where everything recommended actually gets built out.


Do I need to have done FoundHer Story first?

2

Not required, but it helps. FoundHer Story gets you clear on the why behind your brand — Strategy Sweep looks at how that's actually showing up. Doing both gives you the fullest picture.


How is this different from a full branding or website project?

3

FoundHer Story is the starting point — a story and creative direction session. It's not a full brand build, but it's often the first step toward one, and many clients use it to prepare for a larger project with me later.


What if I only need my socials looked at, not my whole site?

4

Starting rate is fixed.


You're free to take the recommendations and run with them on your own. If you'd rather have me implement the changes, that's what The Strategy Leap is for — and we can talk about what that looks like for you.

What happens after I get my write-up?

5

What comes next

Strategy Sweep hands you the roadmap.
If you'd rather have it built out for you — brand overhaul, visuals, production, all of it — The Leap is where that happens. Haven't done FoundHer Story yet? Start there to get clear on your story before we map out how it's showing up.‍ ‍

One Day or Day One?

Clarity is the first step toward the version of your brand you can already feel is possible.