Strategy Sweep
LET’S FIGURE OUT WHAT NEEDS TO HAPPEN
A ONE-OFF CONSULTATION
Clean up your shop. Get clear on exactly what's working, what isn't, and what's next.
“Shop” means your whole business — your socials, your site, and, if it applies, your physical space.
Strategy Sweep is a strategic consultation and visual audit designed to give you an expert outside perspective on your brand. I look at the full picture, identify what's creating friction or dilution, and bring my creative direction to the conversation.
This is advisory work, not implementation. We're looking at the brand through my trained creative eye and identifying the highest-impact opportunities for growth, refinement, and alignment.
Book Your Consultation
Price $250
What's included
Social Sweep
A review of your social presence, including brand consistency, visual identity, messaging, positioning, and the ways your current presence may be underselling your work.
Site Sweep
A walkthrough of your website's story, structure, positioning, and visual identity, with my professional assessment of where the experience could be stronger.
Store & Studio Sweep
For product-based or in-person businesses, an additional look at your physical presence and how it functions as part of the larger brand experience.
Strategic Consultation + Creative Direction
A focused conversation where we identify what's working, what's not, and where I see the strongest opportunities. I'll bring my perspective, questions, ideas, and recommendations to the table based on what I see.
Strategic Write-Up & Visual Presentation
Following our consultation, you'll receive a custom written and visual recap of our work together. This is a professional consultation deliverable created specifically for your brand, not a generic template or DIY workbook.
STRATEGY SWEEP
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STRATEGY SWEEP ·
What you'll walk away with
A clear outside perspective on your brand and where it currently stands.
My professional assessment of the areas creating the greatest opportunity for growth.
Strategic direction around your positioning, visual identity, messaging, and overall brand experience.
A prioritized understanding of the areas we discussed and where deeper creative work may be needed.
A clear sense of what the next stage of your brand could look like with the right creative support.
Why You Want a Strategy Sweep for Your Business:
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Clarity
on exactly where your brand is thriving and where it's quietly working against you.
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A prioritized roadmap
not a laundry list, but a clear sense of what to tackle first, second, and later.
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Language and direction
you can hand to a designer, a VA, or use yourself, without guessing.
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Confidence in your next move
whether that's DIY-ing the fixes or stepping into The Leap with me.
This is for you if…
You have a business already up and running, but know the brand experience could be stronger.
You've been too close to your own business to see exactly what's missing.
You want an experienced creative director to look at the full picture before making your next investment.
You're ready for honest strategic feedback, not another generic checklist.
You want to understand the opportunities before deciding what kind of creative support you need next.
The details
Format: Virtual consultation + custom written/visual recap
What's included: Strategic consultation, creative direction, brand assessment, and recommendations
Turnaround: Your written/visual recap will be delivered following our session.
Investment: $250
What comes next: Creative Direction Report
Strategy Sweep is the strategic starting point.
If the conversation reveals that your brand needs more than recommendations — if the work needs to actually be built, photographed, repositioned, produced, or brought into the world — that's where we can discuss a larger creative engagement.
Strategy Sweep is not implementation. It is the professional assessment and creative direction that helps determine what the brand needs next.
Terms of Service: Consultation materials are proprietary to By Valerie Jana and provided for the client's internal reference. They may not be reproduced, resold, distributed, published, or repackaged as a standalone strategy or service without written permission.
FAQs
Is this the same as a full brand overhaul?
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No. Strategy Sweep is diagnostic and strategic.
We'll look at your brand through a creative director's lens, identify the strongest opportunities, and discuss what needs attention. If the brand requires deeper creative development or implementation, that becomes a separate engagement.
Do I need to have a FoundHer Story first?
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Not required.
FoundHer Story focuses on the founder, the story, and the deeper why behind the brand. Strategy Sweep looks at how that story is currently translating across your brand experience.
How is this different from a full branding or website project?
3
Strategy Sweep is a consultation and strategic assessment, not a branding or website build.
It's designed to help identify what the brand needs before moving into a larger creative engagement.
What if I only need my socials looked at, not my whole site?
4
Starting rate is fixed.
Your consultation recap is intended as a record of our work together and the strategic direction discussed during your session.
If you want the recommendations developed, designed, produced, or implemented, we can discuss a separate creative engagement based on what your brand actually needs.