Offerings

Creative direction for brands made to become the destination.

Contact Valerie Today

I help founders bring their vision to life through strategy, storytelling, visuals, and experiences. From launching a collection to creating a destination-worthy brand, I connect the ideas, people, and details that make your business unforgettable.

Our Process

Step 01 — Clarity Call

Step 02 — FoundHer Story

A woman sitting on a couch in a living room with her right hand resting on her face, wearing a beige striped sweater and jeans, with a multi-story house visible through large windows behind her.

Person taking a photo in a mirror with their phone, legs up on a table, holding a pair of high-heeled shoes, in a room with wooden floors and a wooden door.

Clean up shop.

A creative audit: I won't touch a thing, but I'll tell you exactly what's working, what's missing, and where your biggest opportunities are. Think of it as consulting, not implementation, a clear roadmap and checklist you can act on, whether you work with me next or not.

Clean up Shop with The Strategy Sweep —>

The first three spots are available for $600

Step 03 — The Strategy Sweep

Step 04 — The Leap

For Founders Ready for Creative Direction.

A custom creative direction partnership for founders ready to go all in. Includes everything uncovered in your Strategy Sweep, brought to life: brand and visual identity overhaul, photoshoots and production, a team hired as needed to uplevel everything into alignment. Additional à la carte add-ons available depending on scope.

I take on two Leap clients per month, so spots are limited.

Learn More About The Leap —>

The first three spots are available for $2400, limited to two Leap clients per month.

A woman with long hair, wearing a black sports bra and beige pants, meditating on a blue rug on a wooden deck outdoors, with green trees and a shed in the background.

A cozy workspace setup on a round wooden table with a tablet displaying a quote, two cups of hot chocolate, a laptop, and a small black object, with a white wall and bench with cushions in the background.

The story behind the brand.

A guided, ceremonial experience to reconnect you with your vision and uncover the story your brand is here to tell. This one's for you, not just your business, we go into your past, present, and future, and you'll leave with your definitive story and a personalized mood board, a first glimpse of your creative direction.

Begin with
FoundHer Story →

The first three spots are available for $333

Find the vision.

A complimentary conversation to understand your brand, your goals, and the next chapter you're creating. This isn't a sales call, it's a real conversation about where you are and what you need, so we can both find out if we're the right fit to work together.

Book a Clarity Call —>

Free

A note on pricing: As a founding client, you'll receive these experience for the rates listed above, in exchange for a testimonial and referrals. This introductory rate will increase after these spots are filled.

CONTENT SHOOT

You have the brand. You have the products. Now you need the visuals to bring it all to life.

I create intentional, story-driven content for founders, local businesses and independent brands, from the shot list and creative direction to the final imagery. Think less “we need content” and more “this feels like us.”

Photography, creative direction, art direction and content planning, tailored to what you’re building.

Packages start at $300.

EXPLORE CONTENT SHOOTS →

Beautiful content that tells a story

Work With Us

What I Create

Every project I take on is part of Locals World, my larger mission to help local, human-made brands become the destination.

Visit Locals World

“Valerie has an incredible eye for detail and a unique ability to bring ideas to life. She understands the bigger picture while also managing all the little pieces that make a brand feel cohesive.”

Mary Coldsnow — Designer for Coldsnow Collection
“Valerie took my vision and elevated it beyond what I imagined. She brought together the right people, created a beautiful experience, and made the entire process feel effortless.”

Katelyn — Annie Rose for Production + Shoots + Campaigns
“Valerie brings a rare combination of creativity, strategy, and execution. She doesn't just have ideas—she knows how to turn them into action.”

Steven Alvarez — Draft Studios
What I appreciate most is that she's both incredibly creative and incredibly organized—a combination that's hard to find. She communicates clearly, follows through on every detail, and somehow makes everyone involved feel welcome and valued.

-Brooke Savona Founder - Flora Vintage

Before we create anything, we ask:

The Vision

What does this brand want to become?

The Story

What makes it worth believing in?

The Strategy

Who are you trying to reach, and how do we create real connection? From there, we determine the creative direction needed to bring it all to life.

The Experience

How does someone feel when they discover, visit, purchase, or interact with your brand?

Ready to bring your vision to life?

Whether you're launching something new, evolving your brand, or creating an experience people will remember, it starts with a conversation.

Get Started

Offerings

I help founders bring their vision to life through strategy, storytelling, visuals, and experiences. From launching a collection to creating a destination-worthy brand, I connect the ideas, people, and details that make your business unforgettable.

Our Process

Clean up shop.

A creative audit: I won't touch a thing, but I'll tell you exactly what's working, what's missing, and where your biggest opportunities are. Think of it as consulting, not implementation, a clear roadmap and checklist you can act on, whether you work with me next or not.

I take on two Leap clients per month, so spots are limited.

Find the vision.

A complimentary conversation to understand your brand, your goals, and the next chapter you're creating. This isn't a sales call, it's a real conversation about where you are and what you need, so we can both find out if we're the right fit to work together.

CONTENT SHOOT

Beautiful content that tells a story

Every project I take on is part of Locals World, my larger mission to help local, human-made brands become the destination.

“Valerie has an incredible eye for detail and a unique ability to bring ideas to life. She understands the bigger picture while also managing all the little pieces that make a brand feel cohesive.”

“Valerie took my vision and elevated it beyond what I imagined. She brought together the right people, created a beautiful experience, and made the entire process feel effortless.”

“Valerie brings a rare combination of creativity, strategy, and execution. She doesn't just have ideas—she knows how to turn them into action.”

What I appreciate most is that she's both incredibly creative and incredibly organized—a combination that's hard to find. She communicates clearly, follows through on every detail, and somehow makes everyone involved feel welcome and valued.

Before we create anything, we ask:

Ready to bring your vision to life?

BY VALERIE JANA

byvaleriejana@gmail.com

Offerings

I help founders bring their vision to life through strategy, storytelling, visuals, and experiences. From launching a collection to creating a destination-worthy brand, I connect the ideas, people, and details that make your business unforgettable.

Our Process

Clean up shop.A creative audit: I won't touch a thing, but I'll tell you exactly what's working, what's missing, and where your biggest opportunities are. Think of it as consulting, not implementation, a clear roadmap and checklist you can act on, whether you work with me next or not.

I take on two Leap clients per month, so spots are limited.

Find the vision.A complimentary conversation to understand your brand, your goals, and the next chapter you're creating. This isn't a sales call, it's a real conversation about where you are and what you need, so we can both find out if we're the right fit to work together.

CONTENT SHOOT

Beautiful content that tells a story

Every project I take on is part of Locals World, my larger mission to help local, human-made brands become the destination.

“Valerie has an incredible eye for detail and a unique ability to bring ideas to life. She understands the bigger picture while also managing all the little pieces that make a brand feel cohesive.”

“Valerie took my vision and elevated it beyond what I imagined. She brought together the right people, created a beautiful experience, and made the entire process feel effortless.”

“Valerie brings a rare combination of creativity, strategy, and execution. She doesn't just have ideas—she knows how to turn them into action.”

What I appreciate most is that she's both incredibly creative and incredibly organized—a combination that's hard to find. She communicates clearly, follows through on every detail, and somehow makes everyone involved feel welcome and valued.

Before we create anything, we ask:

Ready to bring your vision to life?

BY VALERIE JANA

byvaleriejana@gmail.com

Clean up shop.

A creative audit: I won't touch a thing, but I'll tell you exactly what's working, what's missing, and where your biggest opportunities are. Think of it as consulting, not implementation, a clear roadmap and checklist you can act on, whether you work with me next or not.

Find the vision.

A complimentary conversation to understand your brand, your goals, and the next chapter you're creating. This isn't a sales call, it's a real conversation about where you are and what you need, so we can both find out if we're the right fit to work together.