Coldsnow | Retail Placement + Creative Direction

What started with a pop-up in the Winter 2025 grew into an ongoing creative and retail partnership with Coldsnow, a one-of-a-kind brand creating made-in-Turkey jackets and resort pieces. You can find her pieces for sale at The Huntress in Pound Ridge, NY as well as shop online https://coldsnowco.com/collections use code LOCAL at check out.

I helped bring the brand into new environments through pop-ups, markets, and visual storytelling, what started in Miami, modeling at Fairchild Tropical Botanic Garden 2024/2025 featuring Mary Coldsnow’s towel pants and resort wear, followed by a swim shoot in Puerto Rico. I also helped bring the collection to the North East market in New York and CT, where the Coldsnow jackets generated $12.5K+ in sales.

Today, we continue exploring pop-ups, retail placements, markets, content, and new platforms for locals to discover these one-of-one jackets and the story behind the woman who makes them.